In an opinion piece for PCWorld, Mark Sullivan writes of the importance of "data stewardship," urging responsible treatment of personal information "on the part of the social networks, ad networks and data brokers who use it to make money." Noting that the collection of personal data can have both positive and negative results, he writes, "I think we need a set of rules that talks about Web companies' stewardship responsibilities both today and into the future." He also calls for legislation--with "international reach...because the Internet knows no borders"--focusing on data stewardship by Web companies. Referencing forthcoming legislation from Sen. John Kerry (D-MA) and Sen. John McCain (R-AZ), he writes, "I hope they get it right, because the law will set the tone for the way sites...treat our personal information well into the future."
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