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The California Supreme Court recently ruled that merchants may not collect ZIP Codes from credit card customers. The decision is expected to have a significant effect on California's retail industry, as "retail stores routinely ask customers for their ZIP codes for both marketing and regional sales forecast," says Scott Koller, CIPP, of McKennon Schindler. Koller discusses the decision and outlines the case that provoked it in a preview article for the upcoming April edition of the IAPP member newsletter, the Privacy Advisor.
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