PBS features an interview with FTC Chairman Jon Leibowitz and Interactive Advertising Bureau General Counsel Mike Zaneis on their perspectives on the FTC's proposal for a do-not-track mechanism. Leibowitz explains, "what we have called for is the ability of consumers to be able to opt out of that kind of third-party cookie tracking." Cautioning about potential implications of do-not-track for the online industry, Zaneis suggests it would not mean significant changes in terms of consumer choice. He says industry already agrees that "we need to increase consumer transparency about what data collection processes are ongoing on the Internet."
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