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Morrison & Foerster has released an overview of the self-regulatory program for online behavioral advertising announced earlier this week. The program features an "Advertising Option Icon" to alert users when data is collected for behavioral targeting. The Morrison & Foerster report, which is now available in the IAPP Knowledge Center, looks at the efforts by several leading media and marketing associations to address issues of consumer control. The report includes background on the origin of the program, its goals and frequently asked questions.
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