The Inquirer discusses online trust with Microsoft Chief Privacy Officer Brendon Lynch, CIPP. Lynch has been part of Microsoft's privacy team since 2004. In the interview, he discusses the company's move to offer tokenized authentication. He hopes the company's U-Prove technology, which he says brought to life the bridging of offline and online identities, will be built widely into identity technologies. "There's a need for rethinking and thinking deeply about how identity is dealt with online," Lynch said. "In certain situations, you want high assurance and strong authentication--for example, healthcare, when it moves online." Lynch is on the IAPP board of directors.
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