In the MIT Technology Review, researcher Danah Boyd says that the way privacy is encoded into software doesn't match the way we handle it in real life and that, as social media mature, "we must rethink how we encode privacy into our systems." As social media become more embedded in everyday society, Boyd says, "the mismatch between the rule-based privacy that software offers and the subtler, intuitive ways that humans understand the concept will increasingly cause cultural collisions" and users will have to work harder to gain privacy. "Instead of forcing users to do that," Boyd asks, "why not make our social software support the way we naturally handle privacy?"
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