As online data breaches increase to 100 million in the U.S. alone, the numbers of data protection startups are increasing as well, reports CNBC, thanks to the investments of entrepreneurs and venture capitalists. Protecting online identity is a $2.5 billion market, according to Forrester Research, growing 12 to 15 percent annually. Among the new companies in the space are those that allow parents to monitor their children's online activities, which is expected to become a $1.5 billion industry and as popular as anti-virus software. Also growing are startups allowing individuals to manage their online reputation. One such company charges between $100 and $1,000 annually to control what users see about clients when they are searched online.
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