Resource Center / Topic Pages / Adtech
Adtech
TOPIC PAGE
Here, you can find the IAPP’s latest coverage, analysis and resources related to advertising technology. The IAPP Resource Center also hosts a Privacy Tech and Privacy by Design topic page.
Adtech
This infographic traces how adtech law, policy, litigation and enforcement have grown and evolved in 2024.
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The future of cookies and tracking technologies
This article provides a breakdown of web tracking technologies, our cookieless future, and how privacy scrutiny in adtech is shifting.
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Adtech: Takeaways from EU developments
This web conference provides practical takeaways from EU developments on advertising technology privacy.
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Behavioral advertising, Meta and privacy
This article discusses the uncertainty following the CJEU’s decision on Meta’s personal data processing.
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Key analysis for adtech privacy law compliance
This article discusses key adtech litigation trends and compliance issues.
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Pay or OK: Practical considerations for adtech and beyond
This video dives into developments impacting advertising technology and digital content, what it all means for privacy professionals and what to look out for.
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Additional News and Resources
Women in privacy: Unpacking dark patterns in ads, AI and beyond
Meta reshapes EU personalized advertising offerings again
Google ends third-party cookie phaseout plans
Pursuit of app-iness: the legal considerations of SDKs
A comprehensive guide to creating a sustainable cookie program
IAB seeks streamlined adtech privacy compliance with Diligence Platform
AI, adtech, children’s privacy in sights of ICO for 2024
EU crusade against web cookies faces uncertain future
Marketing privacy: Overlooked aspects, key questions and practical audits
EU DPAs seek proper clampdown on adtech industry
Pay or consent:’ Personalized ads, the rules and what’s next
EDPB issues binding decision banning Meta’s targeted advertising practices
IAB discusses adtech’s state privacy law compliance concerns
Legal basis and consequences for personalized advertising
A view from DC: Adtech is built on a privacy fault line
Shifting to first-party data: Privacy pitfalls around consent and transparency
EU policymakers have adtech in sight for future regulation
Data clean rooms: An adtech privacy solution?
EDPB’s Meta decisions explained: Resolving the adtech dispute
Unpacking DPC Ireland’s Meta decisions: AdTech and beyond
Cross-context behavioral advertising is ‘sale.’ It is time to get over it.
Are cookies a new currency for the online world?
Measuring the carbon footprint of browsing cookies
Is GPC the new ‘do not track’?
Changing course: Google maneuvers toward new user-tracking norms
The way the third-party cookie crumbles: Part 1 – EU and UK developments
A trans-Atlantic discussion on ‘surveillance-based advertising’
Apple’s ATT rollout presents uncertain path for adtech
How Google and Apple are shaking up adtech
How expansion of privacy laws, adtech standards limits third-party data use for retargeting
How will adtech tackle Google, Apple privacy changes?
Adtech wraps its head around Apple’s privacy changes
CCPA, CPRA’s hidden ‘third party business’ classification
Trust arks’: Preparing for the adtech privacy storm
The Privacy Advisor Podcast: The inside scoop on the future of online advertising
Opt in, opt out – consent is what it’s all about