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Here, you can find the IAPP’s latest coverage, analysis and resources related to advertising technology.
Adtech
News Articles
Adtech
Why privacy should be the marketing industry nonnegotiable in 2025
Online consent: How can it be made valid in practice?
Meta reshapes EU personalized advertising offerings again
A comprehensive guide to creating a sustainable cookie program
A view from Brussels: Behavioral advertising and consent, signs of a tide
Thoughts on behavioral advertising, Meta and privacy
IAB seeks streamlined adtech privacy compliance with Diligence Platform
AI, adtech, children’s privacy in sights of ICO for 2024
Implications of EDPB’s looming ‘pay or OK’ guidelines
EU crusade against web cookies faces uncertain future
Empowering users: A universal interface for digital ad preferences
EU DPAs seek proper clampdown on adtech industry
Pay or consent: Personalized ads, the rules and what’s next
EDPB issues binding decision banning Meta’s targeted advertising practices
A view from DC: Adtech is built on a privacy fault line
Shifting to first-party data: Privacy pitfalls around consent and transparency
EU policymakers have adtech in sight for future regulation
Data clean rooms: An adtech privacy solution?
Cross-context behavioral advertising is ‘sale.’ It is time to get over it.
Are cookies a new currency for the online world?
FTC event on digital advertising to children looks at brand-influencer relationships
Measuring the carbon footprint of browsing cookies
Changing course: Google maneuvers toward new user-tracking norms
A trans-Atlantic discussion on ‘surveillance-based advertising’
Apple’s ATT rollout presents uncertain path for adtech
How expansion of privacy laws, adtech standards limits third-party data use for retargeting
How will adtech tackle Google, Apple privacy changes?
Adtech wraps its head around Apple’s privacy changes
CCPA, CPRA’s hidden ‘third party business’ classification
Trust arks: Preparing for the adtech privacy storm
This new working group looks to tackle adtech, RTB issues
Opt in, opt out – consent is what it’s all about
Ad tech’s privacy implications go beyond targets
No, seriously: What happens to ad tech post-GDPR?
A top 10 privacy checklist for smart devices
When Cross-Device Tracking Goes Beyond Creepy
The Privacy Pitfalls of Cross-Device Tracking
Cookies Are So Yesterday; Cross-Device Tracking Is In—Some Tips
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Research Articles and Reports
Adtech
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Opting In-n-Out: Five key analyses for adtech privacy law compliance
Is GPC the new ‘do not track’?
The way the third-party cookie crumbles: Part 1 – EU and UK developments
How Google and Apple are shaking up adtech
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Podcasts, Videos, Web Conferences
Adtech
View all: Podcasts, Videos, Web Conferences
Marketing privacy: Overlooked aspects, key questions and practical audits
Legal basis and consequences for personalized advertising
EDPB’s Meta decisions explained: Resolving the adtech dispute
Unpacking DPC Ireland’s Meta decisions: AdTech and beyond
Digital Ads Unboxed: When Data Sharing, Not Data Theft, is a Privacy Issue
The Privacy Advisor Podcast: The inside scoop on the future of online advertising
Matthiesen on why online advertising will survive this massive legal shift
The Privacy Advisor Podcast: Johnny Ryan on the continuing crisis ad tech faces
The Privacy Advisor Podcast: Why ad tech is in trouble
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