TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

The Privacy Advisor | The Privacy Advisor Podcast: Johnny Ryan on the continuing crisis ad tech faces Related reading: Notes from the IAPP Publications Editor, March 16, 2018


You may have heard Johnny Ryan on this podcast before. Last year, he came on to talk about the ad tech industry and what needs to happen for it to thrive under the General Data Protection Regulation. Ryan says, while there's some movement in the direction he thinks will best serve the industry — namely, advertising without collecting any personal data online at all, there isn't enough. He's worried that if ad tech companies don't transition, and fast, the economic impact will be something akin to the financial meltdown the U.S. faced a few years back. In this episode, Ryan discusses what he believes needs to change, and how, for the industry to save itself.

1 Comment

If you want to comment on this post, you need to login.

  • comment Abhimanyu Vyas • Mar 3, 2018
    Suppose I have a layered consent as a publisher, why in the first layer do I need to reveal the names of all ad-tech partners to get consent for Programmatic. Cant I just state programmatic ad-tech partners, get the consent and keep the details like we manage ad choices in the second or third layer. (!/) . Practically doesnt it become like getting consent for Facebook or Google Display network.