Web Conference: Data Ethics and Marketing: Applying a Design Thinking Approach

This web conference was a part of the IAPP European Data Protection Intensive Online 2021.  

Original broadcast date: 2 April 2021

Today, the consumers’ perception and understanding of value has become more and more elaborate. Creating value for the consumer means creating products and services that are safe, sustainable, ethical and embed privacy. In this session, you will learn how to apply a design-thinking approach. See how it can help us empathize with consumers and understand how to create more ethical products and services in light of new technologies and through cross-functional teamwork.

Giorgia Vulcano, CIPP/E, EU Privacy Counsel, Coca-Cola Europe