Universal consent: Building beyond cookie consent

Original broadcast date: 26 March 2024

This web conference discusses the rising importance of first-party and zero-party data and how universal consent helps organizations solve the bottlenecks, challenges and heartaches associated with the evolution of data privacy and digital marketing.

Hosts:

  • Marjorie Boyer, Programming and Speaker Coordinator, IAPP

Panelists:

  • Brian Herr, Chief Product Officer, Osano
  • Anna Covert, Principal, Covert Communication