How much does a hack cost? For telecom firm TalkTalk, the initial hit will be in the range of 35m quid, according to the BBC. TalkTalk CEO Dido Harding told the news organization that every customer will be offered a free upgrade, online sales have taken a significant three-week hit and there are immediate IT and technology costs. However, she said, TalkTalk is now “well positioned to deliver strong and sustainable long-term growth.” The market seems to believe her. Shares jumped back up 13 percent, though they remain roughly 20 percent below their pre-hack mark.
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