The 2016 election will be employing data mining in an unprecedented manner, TNS reports. Utilizing data from email-forwarding and social media, “these new methods are like switching from a hand-held Dustbuster to an industrial-strength Shop-Vac to suck that data up, and from a 1984 Macintosh to a 2015 MacPro to crunch it. So it has the potential to make the hair stand up on the napes of privacy-rights activists—and perhaps a lot of average voters,” the report continues. “There’s probably a fine line to walk: If you push it too far, it does look a little like the things that bother people most about the digital world: surveillance and invasion of privacy,” said Grinnell College’s Barbara Trish.
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