A California start-up’s product allows individuals to view which companies are tracking them online, The New York Times reported recently. The browser extension, Disconnect, aims to help users safeguard browsing history. First-party trackers are still permitted to follow a user, but the data won’t be shared with third-party websites, and ads won’t be served based on such data. “We are stopping that flow of data as you bounce around the web,” said the company’s co-founder. “Third-party retargeters are not going to have information about you.” The filters are distinct from Do-Not-Track signals.
If you want to comment on this post, you need to login.