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USA TODAY reports on an increasingly common practice among hospitals to use patients' health and financial records to market services, sometimes buying such information from consumer marketing firms. Doug Heller, executive director of Consumer Watchdog, says he's bothered by such "cherry picking," while the World Privacy Forum's Pam Dixon says people would be shocked to know how many nonmedical personnel have legal access to their medical data to help hospitals attract business. "I am really bothered by the overabundance of information that is flowing that is unnecessary and risky," she said.
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