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Martha Rogers Joins Board of Directors of Click Tactics
Recognized as one of the world's leading experts on customer-based business strategies and growing customer value, Peppers and Rogers Group founding partner Martha Rogers, Ph.D, has joined the Board of Click Tactics, Inc., a leading multichannel marketing services provider for Global 2000 companies.

Of this appointment, Click Tactics CEO, Andrew Frawley, said "Martha is one of the most influential business thought-leaders of our time, with an unwavering commitment to driving customer-centric concepts and practices forward. Her expertise and energy will give our customers a significant advantage in developing programs focused on moving their customer relationships and business growth to new levels."

"Click Tactics is a company that is making enormous strides in winning the battle against the slow, impersonal and largely irrelevant marketing programs that have dominated the communications landscape for so long," Dr. Rogers said. "Companies that have adopted the concept of one to one marketing will find the Click Tactics solution an efficient way to execute and evolve those principles in the market. I'm looking forward to working with this talented group to help their clients' businesses grow."

Business 2.0 magazine named Dr. Rogers one of the 19 most important business gurus of the past century. The World Technology Network recognized her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change ranked her among the Global "Top 100 Business Intellectuals."

With Don Peppers, Dr. Rogers has co-authored seven best-selling books, including: The One to One Future (Currency/Doubleday 1993), Enterprise One to One, One to One B2B and their newest book, Return on Customer (or ROC) released in June 2005. Their textbook, Managing Customer Relationships, has been adopted by dozens of universities around the world. The books have sold well over one million copies and appear in a total of 17 languages.

In August 2003, Peppers & Rogers Group joined Carlson Marketing Worldwide to provide clients with worldwide customer strategy, flawlessly executed, for bottom-line impact. As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers has helped to spearhead coursework at the MBA and Exec. Ed level on "Growing Your Business by Increasing the Value of the Customer Base." She is also the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including, Harvard Business Review, Journal of Public Policy and Marketing, Journal of Advertising Research and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year and with Don Peppers, she has been named Direct Marketer of the Year by DM Days New York.

AOL Names Jules Polonetsky Chief Privacy Officer And Senior Vice President Consumer Advocacy
AOL recently announced the appointment of their first Chief Privacy Officer. Jules Polonetsky, CIPP, will lead all of AOL's activities related to privacy policies and procedures. He and his team will formulate and enforce standards for a wide range of consumer issues, including privacy, ad policy, accessibility, content guidelines, community practices, child safety and general online security. To support AOL's commitment to consumers and privacy, this team will also launch cross-corporate education and communications initiatives.

Polonetsky, a Board Member of the IAPP, joined AOL in 2002 from DoubleClick as their Chief Privacy Officer. He previously served as the New York City Consumer Affairs Commissioner for Mayor Rudolph Guiliani.

Shred-A-Thon Days Tackle ID Theft for Westchester Residents

Westchester County Executive Andrew J. Spano announced the launch of a mobile shredder machine to help residents combat identity theft. Allocated with recycling funds, the $60,000 shred-mobile has capacity to shred 150 pages at one time and hold up to one ton of shredded paper.

County spokeswoman Susan Tolchin said, "[the truck] is raising public awareness and physically doing something to help our residents prevent their identities from being stolen. We don't want Westchester residents to have to go through the heartache, misery, aggravation and financial loss of having their identity stolen."

This not-for-profit initiative is for residents only at household chemical clean-up day events held throughout the county and will not be offered to businesses. Residents' personal papers will be shredded on-the-spot and recycled.

NASCIO Releases Research Brief for State CIOs
NASCIO's Security and Privacy Committee has released its latest research brief, "Keeping Citizen Trust: What Can a State CIO Do to Protect Privacy?" This research examines how privacy in the state government context has evolved as a defining issue in response to rapidly changing technological advances and the complexities of a fast-paced world. It further explores some initial areas in which a state CIO may encounter privacy issues and offers potential ways of addressing those issues.

"Privacy is a particularly daunting challenge for state governments, because citizens have an expectation of openness and transparency. Yet, at the same time, states must foster citizens' trust by ensuring that their private information remains that way," said Brenda Decker, CIO, Nebraska, and NASCIO's Security and Privacy Committee Co-Chair. "This brief starts us down the path of understanding how technology has changed the nature of privacy issues and how they can be effectively addressed."

"We feel that the brief will be of assistance to state CIOs as they encounter privacy issues in many different contexts - from the implementation of new IT systems to the implementation of new laws with technology components. We then provide them with a wide-range of considerations for understanding how they can effectively manage and implement privacy protections and, ultimately, play a part in keeping the citizen trust," said Mary Carroll, CIO, Ohio, and NASCIO Security and Privacy Committee Co-Chair.

This brief is available at

Facebook Adds More Privacy Controls

As Facebook relaxes its enrollment eligibility requirements to only a valid email address, members can now take advantage of the site's industry-leading privacy controls.

Facebook's latest expansion makes it possible for anyone with a valid email address to join Facebook and interact with their friends and people in their region. New users are still required to prove affiliation to access an existing college or work network, and are also asked to validate their mobile phone number to verify their account.

Consistent with Facebook's unique network structure, people's profiles are only accessible to other people in the same network and to confirmed friends. With this expansion, Facebook has launched additional privacy controls that allow every user to: block other users in specific networks from searching for his or her name, prevent people in those networks from messaging, poking and adding him or her as a friend, and control whether his or her profile picture shows up in search results.

"We are expanding to respond to the requests of millions of people who want to be part of Facebook, but haven't been able to until (now)" said Mark Zukerberg, founder and CEO of Facebook. "About one-third of Facebook's college users have already graduated and are now interacting with more people outside of their schools and work environment."

(See Calendar to register for Facebook audio conference on December 7, 2006)

ChoicePoint Names Carol DiBattiste General Counsel and Chief Privacy Officer
Carol DiBattiste, former federal prosecutor and executive with the U.S. Department of Justice, has been named ChoicePoint's General Counsel and Chief Privacy Officer, after having served as the company's Chief Credentialing, Compliance and Privacy Officer since April 2005.

"Carol's knowledge and experience make her well suited to addressing the broader opportunities ahead of us," said ChoicePoint Chairman and CEO, Derek Smith.

Chief Privacy Officer Still a "Hot Job" Today
The privacy profession has seen a surge in its ranks as companies focus on proactive ways to prevent data breaches and improve data security, according to attorney Joe Murphy who specializes in ethics and compliance, recently interviewed for the Courier Post Online.

The article describes a CPO's daily duties and recommendations if your business is too small to afford a CPO and provides some additional privacy resources, among them a visit to the IAPP's Web site.

Announcing Extension of Public Comment Period Related to Prerecorded Telemarketing
The FTC has approved the publication of a Federal Register notice announcing the extension of the public comment period on two proposed amendments to the Telemarketing Sales Rule (TSR). The two proposals were announced in a previous Federal Register notice on October 4, 2006. One proposal would explicitly prohibit using prerecorded messages in telemarketing calls answered by a consumer (unless the consumer has given prior written consent to receive such prerecorded message calls). The other proposal would change the method of calculating the maximum allowable rate of call abandonment from a "per day per calling campaign" standard to a "per thirty days per calling campaign" standard. The public comment period will now expire on December 18, 2006.


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