Web Conference: The "Cookiepocalypse" Is Nigh: Online Advertising After the Third-Party Cookie

This web conference was a part of the IAPP Global Privacy Summit Online 2021.  

Original broadcast date: 22 June 2021

This panel, with representatives from various parts of the privacy ecosystem, explain how we have arrived at the end of the third-party cookie and what online behavioral advertising will look like in a cookie-less world. They review laws written to regulate OBA, including CCPA/CPRA and ePrivacy Directive. They discuss actions taken by Chrome, Safari and Firefox browsers. The panel explores how the end of the third-party cookie will impact various players in the ecosystem, including how advertising platforms and retailers with large stores of first-party data could gain a significant advantage. Our experts also look at solutions the industry is developing that are not based on cookies, such as data clean rooms, data partnerships and identity solutions. 

Dave Cohen, CIPP/E, CIPP/US, Senior Knowledge Manager, IAPP

Monika Jedrzejowska, CIPP/US, Chief Privacy Officer, Hearst Corporation
Tiffany Quach, CIPP/US, Associate, Morrison & Foerster
Jurgen Van Staden, Associate General Counsel, Privacy and Technology, Verizon Media