Web Conference: The "Cookiepocalypse" Is Nigh: Online Advertising After the Third-Party Cookie

This web conference was a part of the IAPP Global Privacy Summit Online 2021.  

Original broadcast date: 22 June 2021

This panel, with representatives from various parts of the privacy ecosystem, explain how we have arrived at the end of the third-party cookie and what online behavioral advertising will look like in a cookie-less world. They review laws written to regulate OBA, including CCPA/CPRA and ePrivacy Directive. They discuss actions taken by Chrome, Safari and Firefox browsers. The panel explores how the end of the third-party cookie will impact various players in the ecosystem, including how advertising platforms and retailers with large stores of first-party data could gain a significant advantage. Our experts also look at solutions the industry is developing that are not based on cookies, such as data clean rooms, data partnerships and identity solutions. 

Host:
Dave Cohen, CIPP/E, CIPP/US, Senior Knowledge Manager, IAPP

Panelists:
Monika Jedrzejowska, CIPP/US, Chief Privacy Officer, Hearst Corporation
Tiffany Quach, CIPP/US, Associate, Morrison & Foerster
Jurgen Van Staden, Associate General Counsel, Privacy and Technology, Verizon Media