Web Conference: Further Processing of Cookie Data: Available Legal Bases Under the ePD/GDPR

Original broadcast date: November 17, 2020

The ePrivacy Directive requires consent to use cookies unless it is necessary for the provision of the service (e.g., cookies used for the shopping basket). However, can organisations using consented cookies further process the collected data for different purposes without obtaining new consent? For example, can cookies used for a shopping basket be further used for audience measurement? Can cookie data used for audience measurement purposes, based on consent, be further processed to predict preferences or behavior? If so, can one rely on article 6(4)’s GDPR as legal basis, which allows for further processing of data for compatible purposes? Although the ePrivacy Regulation does not define this point, our panel will provide an informative discussion with guidance on a subject with enormous consequences for the ad tech, audience measurement and publishing industries.

Moderator:

  • Rosa Barcelo, Partner, Squire Patton Boggs

Panelists:

  • Hielke Hijmans, Director, President of the Litigation Chamber, Belgian Data Protection Authority
  • Herke Kranenborg, Professor, Maastricht University; Member, Legal Service, European Commission
  • Amy Yeung, CIPP/E, CIPP/US, General Counsel and Chief Privacy Officer, Lotame

What you will learn:

  • The implications of this cookies question for the future of ad tech, audience measurement and online business in general.
  • Awareness of whether the existing and forthcoming EU legal framework enables further processing of cookie data and under which conditions.
  • Knowledge of regulators' views on this topic, priorities and sensitives.


Approved
CDPO, CDPO/BR, CDPO/FR, CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT, LGPD
Credits: 1

Submit for CPEs