One of two central concepts of choice. It means an individual makes an active affirmative indication of choice; i.e., checking a box signaling a desire to share his or her information with third parties.
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Opt-In Laws in the U.S. and EU
This webpage from L-Soft includes a table that aims to give an overview of the basic e-mail requirements in the United States and Europe and checklists of legal requirements and best practices for e-mail....