Nevada Privacy Law — Senate Bill 220

Nevada's consumer opt-out bill went into effect Oct. 1, 2019. Senate Bill 220 requires companies to honor consumers' requests to no longer sell their data within 60 days. The Nevada Attorney General can bring legal action against companies in violation of the bill, as well as issue fines up to $5,000 per violation. Companies are still allowed to share personally identifiable information with their own business affiliates and, for an individual to be eligible to opt out, a business must intend to actually sell the data.