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How Defendants Are Attacking CCPA Claims

This chart identifies some of the arguments raised by defendants seeking to avoid liability for alleged violations of the CCPA.


Published: August 2021


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The California Consumer Privacy Act provides a limited private right of action under Section 1798.150 against businesses failing to protect personal information from unauthorized disclosure. Plaintiffs have brought more than 140 CCPA-related actions to date. This resource identifies some of the arguments raised by defendants seeking to avoid liability for alleged violations of the CCPA.


CCPA Section 1798.150

As of January 1, 2020

(a) (1) Any consumer whose nonencrypted and nonredacted personal information, as defined in subparagraph (A) of paragraph (1) of subdivision (d) of Section 1798.81.5, is subject to an unauthorized access and exfiltration, theft, or disclosure as a result of the business’s violation of the duty to implement and maintain reasonable security procedures and practices appropriate to the nature of the information to protect the personal information may institute a civil action…

(b) Actions pursuant to this section may be brought by a consumer if, prior to initiating any action against a business for statutory damages on an individual or class-wide basis, a consumer provides a business 30 days’ written notice identifying the specific provisions of this title the consumer alleges have been or are being violated…

(c) The cause of action established by this section shall apply only to violations as defined in subdivision (a) and shall not be based on violations of any other section of this title…

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In addition to the CCPA-specific arguments identified above, defendants are challenging whether federal courts have subject matter jurisdiction over CCPA and other privacy related claims, arguing plaintiffs do not have the required Article III standing. Standing requires a plaintiff to show, among other elements, they suffered an injury in fact. To establish an injury in fact, there must be “an invasion of a legally protected interest” that is “concrete and particularized” and “actual or imminent, not conjectural or hypothetical.” A district court in the Ninth Circuit dismissed a complaint containing a CCPA claim for lack of standing. Rahman v. Marriott In’t, Inc., No. 8:20-CV-00654, C.D. Cal. (Jan. 2021, order granting motion to dismiss).

Defendants also are contesting whether a court can exercise personal jurisdiction over a non-resident defendant. Flores-Mendez v. Zoosk, Inc., No. 3:20-CV-4929, N.D. Cal. (Nov. 2020, Spark Networks SE motion to dismiss on personal jurisdiction).