Big Data Governance—Advising the Marketing and Development Teams

Privacy. Security. Risk. 2016

Pamela Garay, CIPP/US, AVP, International Privacy Officer, Assurant; Jonathan Soll, CPO, VP, Assistant General Counsel, Western Union; Shannon Straw, Senior Assistant General Counsel, Legal and Compliance, YP; Amanda Witt, CIPP/US, Partner, Kilpatrick Townsend & Stockton

You may have a strong privacy program, a great vendor on-boarding program and a solid data retention policy, but does your marketing department care? How about your development team? Join us for an outline of practical ways to advise and assist your marketing and development teams in their use and public discussion of big data. With the FTC and GDPR’s increased attention to big data, we’ll offer practical tools and points to help you educate these teams on the current pitfalls and upcoming challenges surrounding it. We’ll talk about strategies to find out the information you need from these departments at the optimal time and how to build a strong collaborative relationship.

What you’ll take away:

  • Tools to communicate and encourage self-evaluation of risk to business units
  • Overview of upcoming privacy issues for the use of big data, including the FTC and GDPR
  • Strategies to encourage cooperation and foster candor with marketing and development teams
  • Tips on communicating with a wide spectrum of customers about data practices