A company that serves as a broker between a group of publishers and a group of advertisers. Networks traditionally aggregate unsold inventory from publishers in order to offer advertisers a consolidated and generally less expensive pool of impressions, but they can have a wide variety of business models and clients.
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As US midterm elections approach, political advertising controls take center stage
In the shadow of Russian intelligence officers surreptitiously using digital advertising tools in the 2016 election, both regulators and online platforms acknowledge that technology creates new challenges to the integrity of elections. Existing election laws — which generally prohibit the use of for...
The Vectaury decision is not an obituary for digital advertising
In its October 30 decision, French supervisory authority, the CNIL, declared that French ad tech startup, Vectaury, violated the EU General Data Protection Regulation by not obtaining valid consent for its collection and use of geolocation data from partner apps and bid requests for targeted adver...
Matthiesen on why online advertising will survive this massive legal shift
The ad tech industry is facing a crisis of sorts, depending on whom you ask. The big deal is that the GDPR, and the ePrivacy Regulation to follow, place importance on transparency and user consent. And to date, those are two things the ad tech industry has been sort of lucky enough to be able to run...
Ad network settles with FTC, will pay $950,000 in civil penalties for location tracking
The Federal Trade Commission announced Wednesday it has settled with the Singapore-based mobile advertising company InMobi under charges that it “deceptively tracked” the locations of hundreds of millions of consumers — including children — without notification or consent. As part of the settlement,...
NAI Reports on Ad Networks’ Privacy-Compliance; Ad Industry Goes to the White House
The Network Advertising Initiative (NAI) released its annual compliance report, which details Internet ad networks’ compliance with the group’s self-regulatory privacy guidelines, AdWeek reports. AOL’s Doug Miller said, “In completing the compliance process, we demonstrate to...