2018 NAI Code of Conduct

The Network Advertising Initiative has imposed self-regulatory standards that establish and reward responsible business and data management practices with respect to the collection and use of data for digital advertising and related practices. The NAI Code of Conduct was initially adopted in 2000; this is the 2018 update. This update integrates the NAI's 2015 Mobile App Code and clarifies existing terminology in the Code of Conduct, such as Non-Personally Identifiable Information and Interest-Based Advertising, among others. 


Approved
CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT
Credits: 2

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