Genie Barton


Privacy Genie

President and CEO

Genie Barton is Vice President of the Council of Better Business Bureaus and Director of the Advertising Self-Regulatory Council's Online Interest-Based Advertising Accountability Program (Accountability Program) and Mobile Marketing Initiatives. The Accountability Program provides independent enforcement of the Self-Regulatory Principles for Online Behavioral Advertising and the Multi-Site Data Principles, which provide industry developed standards for tailored advertising and forbid the use of advertising data for entitlement decisions such as insurance or employment. The Accountability Program will also serve, along with DMA, as the compliance agent for new DAA programs as enforcement begins.

Previously, Ms. Barton served as Vice President & General Counsel of USTelecom, the Broadband Association. Before moving to the private sector, Ms. Barton had a distinguished career spanning all branches of the Federal government. She began her legal career by clerking on the DC Circuit. She then held a number of senior positions, including serving as legislative counsel in the General Counsel's Office of the Department of Commerce representing NTIA, NIST and the PTO. She also held the position of Solicitor to the Board of the Congressional Office of Compliance and served in a number of senior posts in the Wireless Telecommunications Bureau and the Office of the General Council of the Federal Communications Commission.

Ms. Barton takes an active role as a speaker on privacy issues. She is co-chair of the Federal Communications Bar Association's Committee on Privacy and Data Security and Continuing Legal Education. She is a summa cum laude graduate of Oxford University and the George Washington Law School.