About the IAPP

Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is a data privacy lawyer advising independent programs that help businesses enhance privacy practices to earn the trust of their customers. While providing legal assistance to the BBB EU Privacy Shield program, Cobun has focused on maintaining this free and independent dispute resolution mechanism for individuals in the EU, U.K., and Switzerland, bringing accountability to the privacy promises of U.S. businesses that have chosen to align their practices with European standards. In collaboration with the entire Privacy Initiatives team, Cobun also facilitates the development of new programs related to emerging privacy risks, cross-border data transfers, and data subject rights. 

Prior to joining BBB National Programs, Cobun served as a Westin Research Fellow at the IAPP, focusing his research on the global spread of uniform data privacy norms with the advent of the privacy profession. On this topic, in collaboration with IAPP President and CEO J. Trevor Hughes, Cobun published a chapter in the Cambridge Handbook of Consumer Privacy, “Enter the professionals: organizational privacy in the digital age.”

Cobun is a graduate of the University of Colorado School of Law where he served as Executive Editor of the Colorado Technology Law Journal. While in law school, Cobun sought a broad range of privacy and communications law perspectives, interning at Hogan Lovells, the Federal Trade Commission, the Colorado Technology Association, and AT&T.

Named after a creek in West Virginia, Cobun became fascinated with privacy when he realized his unique name made his online presence easily trackable. He earned his undergraduate degree in psychology at Colorado College. This background in human behavior has inspired his interest in the development of privacy norms.