What is "selling" under the CCPA?

This resource provides an introduction to one of the most commonly misunderstood concepts in the California Consumer Privacy Act (CCPA): what legally constitutes a “sale” of personal information. Using a streamlined flowchart, the infographic helps readers quickly determine whether their organization’s data‑sharing practices fall within the CCPA’s broad definition of selling, which includes not only traditional data sales but any disclosure, transfer, or making available of personal information in exchange for monetary or other valuable consideration. It guides users through key questions, such as whether a disclosure is made to a third party, whether a service‑provider exception applies, and whether the transfer is directed by the consumer or required by law.

By breaking down complex statutory language into an intuitive decision path, this resource helps organizations assess compliance obligations, including whether they must provide “Do Not Sell My Personal Information” rights.