A customer-centric approach to marketing in a privacy-first world

This article, published by McKinsey, addresses and analyzes the international shift toward limiting the way businesses collect and use customer data, as well as laying out a customer-centric “data relationship management” program companies could adopt to both build customer trust and maintain competitiveness going forward.



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CDPO, CDPO/BR, CDPO/FR, CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT, LGPD
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