A customer-centric approach to marketing in a privacy-first world

Resource Center / A customer-centric approach to marketing in a privacy-first world

A customer-centric approach to marketing in a privacy-first world

This article, published by McKinsey, addresses and analyzes the international shift toward limiting the way businesses collect and use customer data, as well as laying out a customer-centric “data relationship management” program companies could adopt to both build customer trust and maintain competitiveness going forward.



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