Op-ed: Privacy initiatives may turn marketers to first-party data

(Feb 15, 2019) In an op-ed for AdExchanger, Radmir Nasyrov explains why first-party data may become the most important information for advertisers. Nasyrov cites the EU General Data Protection Regulation, as well as Safari’s and Mozilla’s efforts to restrict cookies, as trends that will impact marketers’ ability to deliver targeted ads. In order to fight against the loss of revenue, Nasyrov said first-party data may be the answer. “Publishers' first-party data about user interests and behavior may become a mai... Read More

FTC announces it will not change CAN-SPAM Rule

(Feb 13, 2019) The U.S. Federal Trade Commission announced it will not make any changes to the CAN-SPAM Rule after it conducted its first review of the law. The agency sought public comments on CAN-SPAM in June 2017 to determine whether it was needed, as well as the costs and benefits of the rule. CAN-SPAM requires commercial emails to have accurate headers and subject lines, identify itself as an advertisement, and give users the ability to opt out of future messages. The FTC received 92 comments on CAN-SPAM,... Read More

IAB Europe to update its consent framework

(Feb 13, 2019) The Interactive Advertising Bureau Europe plans to release an updated version of its Transparency and Consent Framework later this year, MarTech Today reports. The revamped TCF will feature new tech and policy features informed by feedback from publishers. Google announced it will officially integrate the framework once it is made available. “Google supports IAB Europe’s Transparency & Consent Framework that will help publishers large and small to comply with the requirements of GDPR,” a Goo... Read More

Google faces investigation for alleged privacy violations in Brazil

(Feb 11, 2019) Brazil’s Ministry of Justice filed an administrative proceeding against Google for alleged privacy violations, Folha de S.Paulo reports. Google’s Brazilian subsidiary will be investigated for potential violations of the country’s Civil Internet Code and laws on consumer protection. The complaint centers on the emails of a Brazilian citizen. Google could face fines of $2.6 million should it be found to have committed any infractions. "We don't use the information available in Gmail for ad customi... Read More

Marketers face regulatory challenges with geofencing

(Feb 8, 2019) AdExchanger reports on the regulatory challenges marketers face as they consider whether to use geofencing to deliver targeted advertisements. Regulators have begun to pay attention to the practice. Massachusetts Attorney General Maura Healey reached a settlement with a digital ad company to stop the use of geofencing tech around reproductive health facilities, and the U.S. Federal Trade Commission has sent letters to electronic device marketers who work for companies that collect exact location... Read More

Alphabet warns investors on the impact of data privacy

(Feb 6, 2019) In Alphabet’s latest earnings report filed with the U.S. Securities and Exchange Commission, Google’s parent company points to the impact of customers’ growing expectation of privacy, Forbes reports. With a reported 83 percent of revenue stemming from the sale of digital ads, the company wrote, “Changes to our data privacy practices, as well as changes to third-party advertising policies or practices may affect the type of ads and/or manner of advertising that we are able to provide which could ... Read More

Startup looks to give users control over ad data

(Feb 6, 2019) Marketplace’s Molly Wood spoke with Jim McKelvey, co-founder of payments and processing company Square, to hear about his latest startup called Invisibly, which charges a fee for individual articles but provides an option to earn free articles by providing data. McKelvey argues that much of the user frustration with advertising technology comes from a lack of control over what data is collected. “We're not saying we're going to fix it all at once, but we're saying that we're going to do this on ... Read More

Calif. lawmakers introduce data privacy omnibus package

(Feb 5, 2019) A group of five California State Assembly members has introduced a data privacy omnibus package, Government Technology reports. It is expected to include four bills and a resolution designed to bolster the California Consumer Privacy Act. The four bills include rules to no longer allow companies to store voice data on smart speakers used for marketing, requirements for social media companies to obtain a parent’s permission before any child uses their platforms, a new data breach notification rul... Read More

Report finds apps are back to integrating SDKs

(Feb 5, 2019) A report from SafeDK found that while the number of unused software development kits dropped by 1.2, the total number of SDK integrations averaged at 18, AdExchanger reports. This finding comes after an initial slowdown of SDK integrations ahead of the EU General Data Protection Regulation. TabTale CEO and Founder Sagi Schliesser explained, “It’s not difficult to clean up unused SDKs, but it’s also not a high priority for a lot of developers, because it’s more important to them to update their g... Read More

Ad industry groups voice CCPA concerns to Becerra

(Feb 1, 2019) A group of ad industry associations has sent a letter to California Attorney General Xavier Becerra to express concerns with the California Consumer Privacy Act, MediaPost reports. The associations, which include the Association of National Advertisers, American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Network Advertising Initiative, tell Becerra the definition of personal information in the CCPA is too broad, adding the law could h... Read More