Federal judge rules lawsuit over gaming apps can move forward

(May 24, 2019) A U.S. federal judge ruled a lawsuit claiming entertainment companies and mobile advertising technology companies violated children’s privacy by harvesting their data for ad targeting can move forward, MediaPost reports. The lawsuit is based on three lawsuits filed by parents who allege companies collected their children’s identifiers and data used for device fingerprinting while their children played gaming apps. Kiloo, Disney and Viacom, developers of the apps, pushed back claiming that tracki... Read More

London Underground to begin Wi-Fi tracking 8 July

(May 23, 2019) TechCrunch reports Transport for London is preparing to deploy Wi-Fi tracking for the London Underground starting 8 July. The tracking will involve privacy-protected data collection that will contribute to new passenger benefits, such as alerts on delays and general traffic. The tracking will also be used toward improving in-station marketing analytics as it will count the number of people caught by billboards and ad units. Transport for London intends to notify commuters about the new data coll... Read More

Irish DPC opens investigation into Google's data processing

(May 23, 2019) Ireland's Data Protection Commission has announced it is opening a statutory inquiry into Google Ireland Limited's personal data-processing practices related to its online Ad Exchange. The DPC stated the inquiry will examine whether the processing at various stages of an advertising transaction is compliant with EU General Data Protection Regulation provisions. The investigation was launched in part from the DPC's own vigilance but was also based on submissions from organizations such as private... Read More

New privacy tech helps privatize ad clicks

(May 23, 2019) Apple's WebKit has released new technology that allows for ad clicks to be attributable while maintaining the privacy of those clicking. The technology seeks to cut out the traditional values of ad clicking, which involves user cookies and cross-site tracking to gather information on ad performance and further ad deployment. WebKit is basing its technology off Apple's "Privacy Preserving Ad Click Attribution," a three-step process that allows companies to continue data collection but without scr... Read More

Privacy self-regulatory unit brings companies into compliance

(May 23, 2019) Consumer complaints were filed against two advertising technology companies, IQM Corporation and Kargo Global, prompting the Online Interest-Based Advertising Accountability Program to open inquiries into the company’s privacy disclosure policies and the opt-out tools for each site, according to the Advertising Self-Regulatory Council. “Providing and maintaining easy-to-use opt-out tools are essential to honoring consumer privacy,” ASRC Accountability Program Director of Adjudications and Techno... Read More

Company says its AI can determine whether online user is a child

(May 23, 2019) SuperAwesome, a company that aims to develop safer internet products for children, tells NBC News that it has been testing artificial intelligence on more than 300 indicators that can determine if a child is browsing a website. If the system identifies the user as a child, the company can trigger additional privacy controls that prevent the collection of browser information and personal data. These additional controls eliminate the need for a checkbox to verify age and allows the site to remain ... Read More

Swedish DPA received 3.5K reported data breaches since GDPR

(May 21, 2019) The Swedish data protection authority, Datainspektionen, announced it has received 3,000 complaints and 3,500 reported data breaches since the EU General Data Protection Regulation went into effect, Telecompaper reports. In its first data integrity report, the DPA said the majority of the complaints involved video surveillance and direct marketing, while six out of ten reported breaches were due to "human agency." The agency found three out of four citizens are concerned about how their personal... Read More

US Senate committee to host hearing on digital ad ecosystem's impact on privacy

(May 20, 2019) The U.S. Senate Committee on the Judiciary will host a hearing Tuesday titled "Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy." Witnesses for the hearing include Rotman School of Management Ellison Professor of Marketing Avi Goldfarb, Yale School of Management Theodore Nierenberg Professor of Economics Fiona Scott Morton, AppNexus Founder and Former CEO Brian O'Kelley, Brave Chief Policy and Industry Relations Officer Johnny Ryan, and Freshf... Read More

Brave raises privacy concerns with new web standard

(May 17, 2019) ZDNet reports that developers of the Brave browser have concerns about possible privacy issues in Client-Hints, which is an internet standard that is currently pending approval by the Internet Engineering Task Force. Client-Hints was initially developed to help developers build “responsive images” or images that adapt in size based on the user’s device. “Adding Client-Hints into the browser platform would expose an additional tracking method to block and potentially make it even more difficult t... Read More

NAI publishes '2020 Code of Conduct'

(May 15, 2019) The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored advertising. The NAI also expanded opt-in consent for ad delivery and reporting for precise location information. “Consistent with the California Consumer Privacy Act the NAI’s 2020 Code raises the minimum age for targeting audiences from 13 to 16,” NAI President and CEO Leigh Freund said in a s... Read More