Google's email-scanning move could impact app developers, startups

(Oct 16, 2018) The Washington Post reports on Google's decision to no longer allow developers to scan Gmail accounts for targeted advertisements and the impact the move could have on app manufacturers and startups. The tech company may be providing bolstered data security to its users with its choice; however, policy professionals believe the data restrictions will harm innovation and give Google and other large tech companies more power over smaller entities. “In the process of locking down the data that you ... Read More

Do Not Track considered 'a failed experiment'

(Oct 16, 2018) Gizmodo reports on the issues with the Do Not Track feature seen within internet browsers. The tool was designed to function as a Do Not Call list for the internet; however, very few companies have actually obliged the requests. Yahoo and Twitter initially honored Do Not Track requests but eventually reversed course, and other organizations, such as Google and Facebook, never honored the feature since it was pitched a decade ago. Companies currently do not face any financial penalties for ignori... Read More

Study: Smaller ad trackers struggle post-GDPR

(Oct 11, 2018) A study conducted by Cliqz and Ghostery found the EU General Data Protection Regulation has not affected all ad trackers equally, MediaPost reports. Of the 2,000 European companies analyzed for the survey, smaller ad companies lost between 18 to 31 percent of their reach since the GDPR went into effect. Larger companies have fared better since May 25. Facebook only lost 7 percent of its reach post-GDPR, while Google’s reach increased by 1 percent. The study determined Facebook, Google and other ... Read More

Google to clamp down on third-party access after discovering privacy glitch

(Oct 9, 2018) The Wall Street Journal reports Google found a "software glitch" in its Google+ social network that may have exposed user profile data between 2015 and March 2018. Google "opted not to disclose the issue this past spring, in part because of fears that doing so would draw regulatory scrutiny and cause reputational damage, according to people briefed on the incident and documents reviewed" by the Journal. "Internal lawyers advised that Google wasn't legally required to disclose the incident to the... Read More

Retailer accused of VPPA violations

(Oct 9, 2018) A pair of customers has filed a lawsuit against Walmart for alleged violations of the Video Privacy Protection Act, Bloomberg Law reports. The plaintiffs allege Facebook Pixel has been installed on Walmart’s website. Through the analytics tool, the plaintiffs state Walmart shared customer information with third parties without consent, such as their Facebook profiles and DVD and video game purchases. The plaintiffs accuse Walmart of installing the tool to show targeted ads to consumers. “We take... Read More

Smaller publishers face challenges in a GDPR world

(Oct 5, 2018) With the EU General Data Protection Regulation now in effect and consumer opt-in the new normal, smaller publishers have to work harder to keep up with larger entities, AdExchanger reports. Companies like Google, Facebook and Amazon can use their scale and high-frequency interactions to handle consumer opt-ins with ease. But for smaller publishers to stay competitive, second-party partnerships may become critical to obtaining deterministic data. "These arrangements might include industry partner... Read More

AT&T CEO calls for federal US privacy law

(Oct 3, 2018) AT&T CEO Randall Stephenson is calling for Congress to create a federal U.S. privacy law, The Hollywood Reporter reports. Stephenson said having industries comply with different rules across each state "is a disaster for an uncertain business model." The AT&T CEO believes Congress will not begin to act on a federal rule until after the November midterm elections. "Why doesn't it get done?" Stephenson said. "It doesn't get done because it's just not a priority right now, and I think until... Read More

IAB Tech Lab unveils new blockchain protocol

(Oct 3, 2018) The IAB Technology Laboratory unveiled its blockchain protocol designed to give companies the ability to track data subjects’ consent, MediaPost reports. PrivacyChain, which is under review for public comment, allows users to choose the data topics retailers can use, such as names, email addresses, location and gender. The protocol offers details on each data transaction, including who received the information and when it was shared. PrivacyChain could potentially be used to assist in compliance... Read More