UK CMA issues 2024 first quarter report on Google's Privacy Sandbox

The U.K. Competition and Markets Authority published its 2024 first quarter report on Google's efforts to implement the Privacy Sandbox. The report stated Google met all commitments made to the CMA, although "further progress is needed by Google to resolve our competition concerns ahead of (cookie) deprecation." Google recently announced another delay on its third-party cookie phaseout and subsequent Privacy Sandbox rollout.