The first state-level comprehensive privacy law in the U.S. The CCPA applies broadly to businesses that collect personal information from California consumers, imposing extensive transparency and disclosure obligations. It also creates consumers’ rights to access their personal data and to request its deletion; to opt-out of the sale of their personal data; and to nondiscrimination on the basis of their exercising any of their CCPA rights. In Nov. 2020, California passed the California Privacy Rights Act, which amends the CCPA and includes additional consumer protections and business obligations. The majority of the CPRA's provisions entered into force Mar. 29 2024, with a look back to Jan. 2022.