Catherine Armitage


World Federation of Advertisers

Head of Digital Policy

At the World Federation of Advertisers (WFA), Catherine Armitage works with the world’s biggest global brands to provide strategic guidance on digital policy, with a particular focus on privacy. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work in Brussels. Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe.


Contributions by Catherine Armitage

  • The EU ePrivacy Regulation: Current Status and New Expectations for AdTech
    Speaker at IAPP Europe Data Protection Congress 2018
  • Privacy Platform: "Track or Treat!" Behavioural Targeting and Online Privacy
    Speaker at IAPP Europe Data Protection Congress 2017