At the World Federation of Advertisers (WFA), Catherine Armitage works with the world’s biggest global brands to provide strategic guidance on digital policy, with a particular focus on privacy. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work in Brussels. Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe.
Contributions by Catherine Armitage
The EU e-Privacy Regulation: Current Status and New Expectations for AdTech
Speaker at IAPP Europe Data Protection Congress 2018
Privacy Platform: "Track or Treat!" Behavioural Targeting and Online Privacy
Speaker at IAPP Europe Data Protection Congress 2017