About the IAPP

Zoe Allen joined Kia in 2013 after developing her career as an automotive business analyst, first for ProQuest and then for Snap-On Business solutions, where her clients included Volvo Trucks and Volvo. She left Snap-On with the title of customer service team manager, overseeing nine analysts. At Kia she was promoted to her current role in 2015, where she creates Kia UK’s data strategy. She leads a project to create a new system to better capture customer data as well as helping create a better sales process. She holds a degree in international business from the University of Brighton.