Tracy Shapiro advises on privacy, data security and advertising issues and defends clients in investigations and enforcement actions brought by the Federal Trade Commission, state attorneys general and self-regulatory bodies. She helps technology companies comply with federal and state privacy laws, including the FTC Act, COPPA, VPPA, FCRA, student privacy laws and the California Consumer Privacy Act.
Tracy spent six years as an attorney at the FTC in the Bureau of Consumer Protection's Division of Privacy and Identity Protection and the Division of Advertising Practices, where she investigated and brought enforcement actions related to consumer privacy, data security and advertising. She helped create principles for industry self-regulation in the area of online behavioral advertising, and she led the FTC's first enforcement action involving online behavioral advertising. She also brought actions enforcing the FTC's Endorsement Guidelines and litigated spyware and adware cases.
After her government service, Tracy worked as in-house counsel for Yahoo!, where she advised on privacy, advertising and marketing laws. Tracy began her legal career as an IP litigator. Before law school, she served as a legislative assistant to a member of the US House of Representatives.
Contributions by Tracy Shapiro
CCPA proposed modified regs 2.0 issued in Calif.
It’s Time! What You Need to Know about the DAA’s New Mobile Guidelines
Speaker at Privacy. Security. Risk. 2015