CPO, AGC Privacy and Cybersecurity

Ruby Zefo serves as Uber’s first Chief Privacy Officer and Associate General Counsel, Privacy & Cybersecurity. Her team's mission is to drive Uber’s efforts to be a trusted steward of users’ personal data in every market where Uber operates.

Prior to joining Uber, Ruby was a Vice President at Intel Corporation where she served as Chief Privacy & Security Counsel, Group Counsel for the Artificial Intelligence Products Group, Group Counsel for Intel Security (McAfee), Legal Director of Trademarks & Brands, and a variety of other legal roles. Her career history also includes in-house attorney roles at Sun Microsystems and litigation associate at Fenwick & West.

Ruby has served on the boards of directors of the International Trademark Association (INTA), National Cybersecurity Alliance (NCSA), and International Association of Privacy Professionals (IAPP), and serves on the advisory boards of TruU and Relativity. She holds a B.S. in business administration with highest honors from the University of California at Berkeley, and a J.D. from Stanford Law School.


Contributions by Ruby Zefo

  • Getting to CPO...and Beyond
    Speaker at IAPP Privacy. Security. Risk. 2023
  • AI Isn't Taking Over the World, Just Our World!
    Speaker at IAPP Global Privacy Summit 2023
  • How to future-proof your privacy program
    Web Conference Speaker
  • Top 10 Secrets to Making it to Chief Privacy Officer
    Speaker at IAPP Privacy. Security. Risk. 2022
  • Toward a Data Privacy Week: Something We Can All Agree On
    Web Conference Speaker
  • Combating Privacy and Safety Challenges of Women and Other Vulnerable Groups
    Moderator at IAPP Summit Sessions 2020 Online
  • The Long Arm of the GDPR—The Who, What and Where for Non-European Companies
    Speaker at Global Privacy Summit 2019
  • Letting the Machine Decide? Privacy Risks Associated With AI Technologies
    Speaker at Global Privacy Summit 2019