Uber Technologies


Ruby Zefo joined Uber in 2018 to serve as its first Chief Privacy Officer. Ruby is responsible for the development and implementation of privacy standards, procedures, and processes in every market where Uber operates.  She is also a member of IAPP’s Board of Directors.

Ruby began her law career at Fenwick & West LLP, specializing in litigation. She later joined Sun Microsystems, Inc., specializing in licensing, marketing, and trademark law. Prior to joining Uber, Ruby served as Vice President and Chief Privacy & Security Counsel at Intel Corporation.  

Ruby has a B.S. in Business Administration from the University of California at Berkeley, and a J.D. from Stanford Law School. She is a frequent speaker on legal practice and leadership topics.


Contributions by Ruby Zefo

  • Toward a Data Privacy Week: Something We Can All Agree On
    Web Conference Speaker
  • Combating Privacy and Safety Challenges of Women and Other Vulnerable Groups
    Moderator at IAPP Summit Sessions 2020 Online
  • The Long Arm of the GDPR—The Who, What and Where for Non-European Companies
    Speaker at Global Privacy Summit 2019
  • Letting the Machine Decide? Privacy Risks Associated With AI Technologies
    Speaker at Global Privacy Summit 2019
  • The Growing Data and Mobility Ecosystem
    Speaker at Privacy. Security. Risk. 2018
  • My Special Sauce—How Women (And Men) Can Tout Their Privacy Cred
    Speaker at Global Privacy Summit 2018
  • Member of Executive Committee 2018 - 2018
  • Tuesday General Session
    Moderator at Privacy. Security. Risk. 2017
  • My Special Sauce: How Women (And Men) Can Tout Their Privacy Cred
    Speaker at Global Privacy Summit 2017
  • Digital Privacy: Balancing Consumer Privacy Rights with Business and Government Access
    Speaker at San Francisco Bay Area KnowledgeNet: February 13, 2017