About the IAPP

Mathilde Fiquet is the Director General of FEDMA, the Federation of European Direct and Interactive Marketing, after having been its EU legal Affairs Manager since 2010. FEDMA represents the interest of the entire Direct Marketing value chain. Mathilde also is the Vice Chair of the European Interactive Digital Advertising Alliance (EDAA), promoting self-regulation for EU digital advertising. Mathilde coordinates the work of the FEDMA Legal Affairs Committee and focuses on all issues relating to data protection and privacy for the direct marketing sector, as well as work on self-regulation. Before that, she studied European Public Affairs at the University of Maastricht in the Netherlands.