Ilana Westerman


Create with Context

CEO, Co-Founder

Ilana Westerman believes that technology can make the world a better place by helping people to learn, grow, communicate, gather, create, share, work, manage, inspire, buy, and have fun. Create with Context guides companies as they advance their digital offerings, providing Digital Strategy, Design Strategy, and UX Research & Design expertise for global corporations. Under Westerman’s leadership, the company has become a thought leader in digital trends, sought out by news sources including The New York Times, NPR, and Fortune to provide insights on emerging digital technology and its impact on people. Prior to co-founding Create with Context in 2005, Westerman worked on IBM’s web presence for the Nagano Olympics and was one of the early members of Yahoo!, where she helped build the Yahoo! UX team. She has also shared her passion for context-driven design as an adjunct professor at San José State University. Westerman spearheaded The Digital Trust Initiative, an ongoing effort to build trust between businesses and their customers regarding the acquisition and use of personal data, sponsored by Visa, AOL, Verizon, Yahoo! and FPF. Through this work, Create with Context has surveyed, observed, and interviewed more than 15,000 consumers to learn about their attitudes toward and awareness of digital data collection.