About the IAPP

Allison Lefrak is Senior Privacy Counsel on the Global Privacy and Regulatory Affairs team at TikTok. She provides guidance on a range of privacy issues, with a focus on all aspects of monetization, including targeted advertising, mobile advertising, user growth, and related business practices. Before joining TikTok, Allison was SVP for Public Policy, Ads Privacy and COPPA Compliance at Pixalate, an ad fraud and analytics company, where she provided strategic legal and public policy advice as a member of the company’s executive team. Before that, Allison spent more than nine years at the Federal Trade Commission (FTC) first in the Division of Privacy and Identity Protection and later in the Office of International Affairs (OIA). In the privacy division, Allison negotiated numerous privacy and data security settlements and was part of the team that litigated one of the FTC’s first decisions on cybersecurity issues. In OIA, Allison facilitated collaboration with other international data protection authorities on a variety of privacy and consumer protection enforcement actions and policy initiatives. Prior to the FTC, Allison was the Litigation Director at a non-profit focused on domestic human rights issues and before that, she spent ten years in private practice as a litigator.