Raashee Gupta Erry, CIPP/US, CIPM

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Raashee Gupta Erry is the Senior Advisor – Platforms and AdTech at Federal Trade Commission (FTC). In this role, she advises the agency on matters related to digital advertising, marketing, and technology platforms to enable effective reform in consumer privacy and market competition. She also serves as White House Presidential Innovation Fellow working across federal agencies elevating digital strategy and marketing for consumer-focused outreach and experiences.

 

Raashee is an experienced leader at the intersection of digital marketing and privacy. She brings 18 years of experience, in leading data led programs that build brands, driving demand, and generating revenue. She brings insights and knowledge from national and global organizations ranging across B2C, B2B and public sector. She is the Founder / Principal of Uplevel, digital media consulting firm specializing in audience and data led digital experiences and advertising. Prior to this, Raashee served in leadership positions at WPP – Essence, Neustar, Volkswagen, Publicis – Digitas. Raashee brings extensive experience in all facets of digital strategy, media, advertising and marketing from notable brands including American Express, T-mobile, Target, Google, Samsung, Avis & Budget and others. Her leadership roles also include Growth Advisor for start-ups, Mentor at 1776, consultant at Gerson Lehrman Group and Client Advisory Board Member at Microsoft and Conversant (formally Valueclick).

 

She holds an MBA from University of Maryland, B.S. from Fashion Institute of Technology and B.A. from Punjab University, India. Her also holds IAPP’s CIPM certification and OneTrust Privacy Professional Certification. 

 

Contributions by Raashee Gupta Erry

  • Member of Women Leading Privacy Advisory Board 2022 - 2023