About the IAPP

Eva is a Principal Advisor and the Head of Consumers and Business Markets at BIT. She leads the organisation’s work in digital markets, business productivity, and consumer protection, with a portfolio of clients including Ofcom, DSIT, DBT, and DCMS, among others. In 2024, she authored BIT's flagship report on Online Choice Architecture and Vulnerability for Citizens Advice. Eva joined BIT in 2018 and is based in BIT’s Manchester office. She has a business and economics background and is fluent in English and Swedish. She has a Masters of International Business from Stockholm School of Economics and an undergraduate degree in economics from Brown University.