About the IAPP

For the past two years Madelon has contributed to the annual Online Trust Audit concentrating on privacy measures and assessment of malicious advertising incidents. Her professional experience centers on media and technology, specifically in consumer research, data and analytics for clients such as American Honda Motors, Comcast/NBC Universal and Disney/ABC Television Group. She has served in executive leadership roles as SVP, Research and Analytics for MediaVest (media agency), VP Agencies for comScore (data & technology), VP Director at Starcom (media agency) and Director at The Coca-Cola Company (consumer products). Key areas include business intelligence systems, applied econometrics/forecasting, consumer measurement methods and media campaign assessment. Her current focus is the increasingly complex data privacy arena. Currently based in Los Angeles, Madelon holds a Master of Public Policy from the University of Chicago and is a member of the IAPP.