About the IAPP

Darren J. Abernethy is a Shareholder in the San Francisco office of international law firm, Greenberg Traurig, LLP. Darren is an ad tech, data privacy and cybersecurity attorney with more than 15 years of experience, including in Am Law 100 private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to digital advertising, U.S. and international privacy law compliance, data breach management, privay and data security in M&A, and FTC best practices. Darren's concentrations include data-driven marketing campaigns, the California Consumer Privacy Act (CCPA), the European Union General Data Protection Regulation (GDPR)/ePrivacy, direct marketing, and IP-related transactional matters. Darren is admitted to practice in California, New York, and Washington, D.C., has earned all seven IAPP certifications, and holds the IAPP-ABA Privacy Law Specialist designation. When not privacy’ing, he and his family enjoy filling out their U.S. National Park Passport.