About the IAPP

Ruby Zefo serves as Uber’s first Chief Privacy Officer and Associate General Counsel, Privacy & Cybersecurity. Her team's mission is to drive Uber’s efforts to be a trusted steward of users’ personal data in every market where Uber operates.

Prior to joining Uber, Ruby was a Vice President at Intel Corporation where she served as Chief Privacy & Security Counsel, Group Counsel for the Artificial Intelligence Products Group, Group Counsel for Intel Security (McAfee), Legal Director of Trademarks & Brands, and a variety of other legal roles. Her career history also includes in-house attorney roles at Sun Microsystems and litigation associate at Fenwick & West.

Ruby has served on the boards of directors of the International Trademark Association (INTA), National Cybersecurity Alliance (NCSA), and International Association of Privacy Professionals (IAPP), and serves on the advisory boards of TruU and Relativity. She holds a B.S. in business administration with highest honors from the University of California at Berkeley, and a J.D. from Stanford Law School.