About the IAPP

Marie Potel-Saville is the co-founder of www.fairpatterns.com, a platform to detect and fix dark patterns, and the founder of Amurabi, an award-winning legal innovation studio.

She combines over 15 years of private practice experience at Freshfields and Allen & Overy in London, Brussels, Paris and EMEA General Counsel experience at Estée Lauder Companies and Chanel along with a Master’s degree in Innovation by Design (ENSCI).

She’s been researching dark patterns and blind signing since she founded Amurabi in 2018, and created Amurabi’s R&D Lab in 2021 specifically to fight against deceptive design at scale. Her research, along with Mathilde da Rocha, PhD in cognitive neurosciences, led to the creation of the first solution-oriented taxonomy, where each dark pattern has a countermeasure, a fair pattern: an interface that empowers users to make their own, free and informed choices. 

One of her academic papers has been selected by Inria and the European Commission for the Annual Privacy Forum in 2023: From Dark to Fair Patterns, a solution-oriented taxonomy with countermeasures.

She teaches innovation by design at Singapore Management University, Sciences Po Paris and Assas.