About the IAPP

Shuya Gong is a lecturer and Design Innovation Fellow at the Technology & Entrepreneurship Center at Harvard (TECH), where her research currently focuses on emotional ergonomics and how cyberphysical systems are reshaping human interaction, behavior, and value creation.

Previously, Shuya was an investor and Creative Director at IDEO CoLab Ventures, and served as a Design Director within IDEO’s Emerging Tech, Climate, and Systems Change practices. Her work spans collaboration with Fortune 50 companies including Citi, Nasdaq, Fidelity, H&M, and Target, helping to prototype future strategies, launch new ventures, and develop consumer brands such as Good & Gather, now a multi-billion dollar product line at Target. Across her work with corporations and ventures, she examines how emerging system dynamics position collaborative advantage as the defining factor in organizational competitiveness.