About the IAPP

Sarah is a leading expert in trust, design and technology. She has a well-founded reputation for her life’s work to change the way personal data is used.

Founding CEO of design agency Projects by IF, Sarah supports a multidisciplinary team. IF believes trust matters, and that technology has a trust problem that needs fixing. The team works with global leaders including Google, Meta and Mozilla to reduce technology's trust gap, through design. IF’s work has helped make services that enabled cross-sector data sharing that saved lives, improved consent in global mobile phone operating systems, and reduced data breaches caused by software used in services we all rely on.

A Fellow of the Royal Society of the Arts since 2015. Sarah spoke at a Parliamentary inquiry in 2016 to challenge presumptions around data and AI. In 2017 Sarah was a Forbes 30 Under 30 awardee, recognised as one of the most influential under 30's across 30 different industries worldwide. She has received the Gold Award from Creative Conscious, named a New Radical by Nesta and the Observer, and a Future Pioneer by the Design Council. Described by friends as a "rebel with the right cause”.