Sachiko Scheuing, CIPP/E

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Acxiom

Co-Chairwoman, FEDMA; European Privacy Officer

Dr Sachiko Scheuing is the European Privacy Officer of Acxiom, an IPG-Interpublic Group company, and a global leader in marketing services. Sachiko combines the theoretical and practical experience she gained over more than 20 years to spearhead Acxiom’s government affairs and compliance activities. She is currently serving her fourth term as the Co-Chairwoman of the trade association Federation of European Data and Marketing (FEDMA), based in Brussels. She also contributes articles to trade magazines and academic journals. Her book, How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI takes on the theme of data protection within the marketing context. Besides FEDMA, Sachiko is active in several European and global privacy and marketing associations as well as think tanks. She was one of the founding members of the EU DPO association, CEDPO. Sachiko is passionate about empowering women and girls. She is serving as the global co-chair of Acxiom’s gender equity programme, WomenLEAD.

In 2020, Sachiko received the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to and leadership in the data industry. In 2024, she was recognised by Women in Data® as one of the twenty most influential women in Data and Tech.

 

Contributions by Sachiko Scheuing

  • The Future of Ad-Tech Supported by PETs and AI
    Speaker at IAPP Europe Data Protection Congress 2024
  • AdTech and Privacy: Prospects and Pitfalls
    Moderator at IAPP Europe Data Protection Congress 2024
  • Profiling and Tailored Advertising: How to do it right from an industry perspective
    Speaker at Virtual Madrid and Barcelona Joint KnowledgeNet: 9 July 2024
  • AI Act & Marketing: What are the Practical Implications for You
    Speaker at AI Governance Global 2024
  • AdTech: Practical takeaways from recent EU developments
    Web Conference Speaker
  • Can Privacy by Design Fund a Free Internet?
    Moderator at IAPP Europe Data Protection Congress 2023
  • Bereiten Sie Ihr Unternehmen auf veränderte Vorschriften für die digitale Infras
    Speaker at IAPP Data Protection Intensive: Deutschland 2022
  • Data Marketing and Data Protection: What Happens Next?
    Speaker at IAPP Europe Data Protection Congress 2021
  • Deutsche DSBs über ihre Erfahrungen mit der DSGVO
    Speaker at IAPP Data Protection Intensive: Deutschland 2021
  • Can Pseudonymization Save AdTech?
    Web Conference Speaker
  • Help! Data Subjects Are Exercising Their Rights!
    Speaker at IAPP Europe Data Protection Congress 2019