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The Privacy Advisor | Consumer Electronics Show Dispatch: How Big Brands Pitch Privacy Related reading: Google, Apple outline privacy considerations for Exposure Notification System



Publications Director Sam Pfeifle went all the way to Las Vegas recently to see some of the hottest technology hitting the market and to talk to brands about how they innovate and keep privacy in mind.

Here are his recaps of the big show.

How Big Brands Pitch Privacy at CES
Want more evidence privacy is becoming a mainstream concern? The big brands at last week's Consumer Electronics Show (CES) had their privacy messages down pat. "While you might not have seen privacy as part of the in-booth marketing, the marketing and communications folks manning the booths were ready—even hoping for—privacy questions from reporters," IAPP Publications Director Sam Pfeifle writes in this Privacy Advisor exclusive. Pfeifle talked with reps from several technology innovators at CES. While features are still the first consideration for new technology, one explained, "We take privacy very seriously." Another suggested the environment is ripe for privacy officers to make more persuasive cases for secure communications and data governance.
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Privacy Marketplace at CES: What’s in YOUR Wallet?
The Consumer Electronics Show organizes itself into any number of “marketplaces”: Gaming, 3D Printing, Fitness & Technology, iProducts, Unmanned Systems (drones, baby), etc., and, for the first time this year, Personal Privacy. We take you through the booths to talk about the market opportunity the vendors see in privacy officers to make more persuasive cases for secure communications and data governance.
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