Recent data collected by Flurry Analytics shows only 4% of U.S. mobile device users are opting in under Apple's App Tracking Transparency framework, Mashable reports. The average daily opt-in rate worldwide is 12%. Flurry tracked opt-in rates from 2.5 million devices since ATT took effect in April. IAPP Associate Editor Ryan Chiavetta, CIPP/US, wrote about advertising technology's reaction to Apple's privacy changes for The Privacy Advisor.
Report: Apple gets 4% US opt-in rate under ATT
Related stories
IAPP DPC 2024: Reynders discusses GDPR enforcement harmonization, adequacy developments
US Senate subcommittee ponders accountability for AI-assisted scams
Looming challenges for the EU AI Act's Code of Practice
Tracking evolving policy paradigms in a hallmark year for AI governance
AI and patents: What qualifies as a creator