In an op-ed for AdExchanger, Neolaw co-founder and Privacy Lawyer Andy Hepburn, CIPP/US, said the Global Privacy Control that allows consumers to opt out of targeted advertisements is too restrictive. Hepburn said a better approach for GPC settings "would enable advertisers to deliver relevant ads to consumers for the products and services that interest them."
22 April 2024
OPINION
Op-ed: Global Privacy Control restricts consumers' need for tailored ads
RELATED STORIES
Controllers, processors and subprocessors in chains
Notes from the IAPP Canada: Recommendations, calls to reform Privacy Act 'a good start'
A view from DC: Marriott and the minimum extent necessary
Retrospective: 2024 in state sectoral privacy law and AI law
Notes from the Asia-Pacific region: India's PM talks global governance for digital technology